Client
Riko's Fitness
Project
Visual Identity
Deliverables
Logo/Social Media Templates
Riko's Fitness is the brand of personal trainer based in Indiana. They specialize in strength training and transformation coaching.
When we began working together, the client was in the early stages of launching their brand and wanted a visual identity that felt bold and approachable. They also wanted the brand to reflect their personal story and values by integrating a nod to their Puerto Rican roots using the colors from the Puerto Rican flag (blue, red and white).
Graphic Gains
We ultimately opted for a badge-style logo, inspired by soccer crests, to reflect their lifelong love of the sport and it’s values of discipline, focus, and perseverance.
I also designed a set of Instagram templates that aligned with the client’s brand identity, helping them maintain a consistent and professional presence across their social media posts. These templates were designed to be easily reusable, ensuring brand consistency while allowing flexibility for different content types.
